How do you respond when a prospect asks about your coaching fee? When a potential client asks you what you charge, do you: Mention a price and then lower it before your prospect has a chance to respond? Apologize before the amount leaves your mouth? Cringe as you await a response? I’ve done all of [...]
I posted an off-color cartoon. On Facebook. For all the world to see. How mortifying. I didn’t mean to be inappropriate. But in my naiveté, I glimpsed a cute cartoon and shared it, never seeing the double-meaning behind the words. Others did. Within seconds, the scathing comments came flooding in. Deep sigh. With life moving [...]
Before you rolled out of bed this morning, marketers were already hawking their wares. “Buy me.” “Try me.” “Eat me, drink me, give me a spin.” Five thousand times over the next twenty-four hours they’ll call your name. And five thousand times you’ll cringe. Resist. Tune them out and turn away. The Irresistible Power of [...]
What if you hosted a party and nobody came? You cleaned house, cooked for days, and baked a magnificent cake. But no one was there to enjoy the fun. That’s exactly what many coaches are doing online. They spend months building a website, weeks composing clever words, days choosing just the right images, and hours [...]
Unexplained nausea, a pesky rash, phantom pain — symptoms like these send my mind rolling down the road of no return. What if it’s cancer? The bubonic plague? A coach-eating bacteria? Or perhaps it’s a biological virus unleashed by a terrorist cleverly disguised as a local girl scout? Funny how the mind works, isn’t it? [...]
Marketing without a plan is common. And a recipe for disaster. It's like my trip to the grocery store last night after work. No list; I just knew I needed to pick up something for dinner. I wandered the aisles aimlessly, backtracked several times, spent over $100, and still did not have anything to cook [...]
“Marketing is hard… and boring… and complicated… and it takes foreeeeeever to work. All I really want to do is coach. Why do I have to market?” Admit it. You’ve had those thoughts. We’ve all had those thoughts. Because they’re true. Nevertheless, if you want to attract new clients and build your coaching business, you [...]
I’m the world’s worst salesperson. Really. I couldn’t sell mittens to a freezing Eskimo. So, for me to try to sell coaching to people who still think that all coaches have whistles hanging around their necks, the game is over before it begins. You know. You’ve been there. First, we have to hunt down a [...]