Though the field of coaching is exploding, it’s still a relatively young profession. Unlike other fields, it remains unregulated at this point, leaving room for all kinds of things to be done under the name of coaching. Because of this, the profession desperately needed a codified set of Practice Standards and Ethical Guidelines, and the ICF created those – just like the American Medical Association has created standards and ethics for healthcare professionals.
The ICF also established Curriculum Standards to ensure consistency in coach education, and a credentialing system that has become the industry standard.
Today, most any media coverage on coaching will cite the International Coach Federation, their standards, and their credentials. As a result, informed persons and organizations seeking to hire a coach often only consider those with ICF credentials.