Relationship Marketing: How to Tell People You Already Know About What You Do

If you’ve ever wondered how to turn everyday connections into meaningful coaching conversations, relationship marketing offers an authentic path forward. Relationship marketing centers around leveraging who you already know to grow your coaching reach—and this episode lays out how to do just that naturally.

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Quick Summary

• Moving from no network to a meaningful network with ease
• Discovering why marketing doesn’t have to be awkward or forced
• Learning the three key steps to turn initial contact into coaching relationships

What You’ll Discover in This Episode

You’ll quickly see that marketing doesn’t have to feel like a chore because it’s more about connection than selling. Moreover, you’ll explore how to shift your mindset from outreach to outreach that matters—simply by leaning into who you already know. Also, you’ll learn the three keys that can transform casual touchpoints into trusted coaching conversations.

Essential Insights for Christian Coaches

Here’s what really resonates: when you see coaching not as a transaction, but as service, everything changes. For example, intentionally and prayerfully consider who’s already in your orbit and ask, “How might I serve or support them?” That question alone opens relational doors. Reflective moment: Who might you reach out to this week—not to sell, but to genuinely serve?

Key Takeaways

• Relationship marketing relies on service, not sales pressure
• Start with who you already know—authenticity matters most
• Use the three key steps from the episode to gently invite connection
• Make it about relationship, not revenue, to build trust first
• Faith-guided conversations help you find the people God is calling you to serve

How Can Christian Coaches Apply These Lessons?

Begin by identifying one person you already know—perhaps a past client, colleague, or friend—and simply ask how you can support them this week.

Next Steps

Now, reflect on someone you can reach out to today with genuine interest—not selling, but serving. If you’d like help applying this relational approach to your coaching practice, contact an Academic Advisor to explore how coaching built on connection can deepen your calling.