Many coaches starting out struggle with a feeling of inferiority because their business or idea isn’t growing as fast as they think it should. They see many examples of marketing that shows people who built their $100,000 business in a few months, or someone who built a multi-million dollar business from one idea that changed everything. There are some outliers out there who built massive companies in a relatively short amount of time but this is the exception and not the rule.
Let me share with you a couple examples of marketing advertisements I have seen from people I know personally that will demonstrate what I mean. I know a blogger who runs a very popular ad campaign where he offers to show you how he built a $100,000 blog in 18 months. This is very enticing and it is a very popular ad but it doesn’t reveal the full story. It is true that he did build a $100,000 blog in 18 months, however, what he neglects to mention is that he built 7 blogs in 8 years that all failed before launching his latest one that took off. The headline should really read that he built a $100,000 blog in almost 10 years, but that doesn’t sound as sexy to the consumer. The truth isn’t always sexy. He learned from all those previous failed attempts until he found the right formula that works. Most likely the same will be true for you in building your coaching business.
Another example I know is a coach who built a $100,000 coaching business in 22 months. I had a chance to have a conversation with her. In that conversation, she revealed to me that she coached people 5 years for free before she ever launched her coaching business and started charging for her services. Again, the real story is that she built a $100,000 coaching business in about 7 years.
I hope these examples illustrate that the overnight success is a dangerous myth. It leads us to feel unworthy or that something is wrong with us when perhaps we are exactly where we need in the process of learning and growing. Aesop’s fable about the tortoise and the hare continues to ring true. No matter how many times you read the fable the tortoise always wins. The moral of the story never changes. Slow and steady wins the race.
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