The GROW (Goal, Reality Check, Options, Will) Model, a conversational structure commonly used in coaching, is a good choice for helping client achieve concrete goals. For example, the GROW model is a good choice for accomplishing practical tasks such as completing a project, eliminating debt, or developing a skill.


The goal is the action or project a client wants to complete. Make sure the client chooses a clear goal from the start. S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, and Timely) goals are effective in helping the client attain both short-term and long-term goals.
Goal Questions:

  • What would you like to achieve by the end of today’s call?
  • What would you like to accomplish in one month? Three months? Six months?
  • What difference will accomplishing this goal make?
  • How can you reframe your goal so it doesn’t depend on others’ performance?

Reality Check

The reality check helps the client gain a clear perspective on the concrete facts surrounding his or her goals, i.e., his current resources, responsibilities, or limitations.
Reality Check Questions

  • What obstacles might you face in reaching your goal? How will you surmount them?
  • What has worked for you in the past? What hasn’t?
  • How could financial constraints impact your timeline?
  • What support do you need from others to move forward?


Engage the client in brainstorming and creative thinking to generate potential solutions.
Option Questions

  • Where could you learn more about this?
  • How could you tap into your network for support in this area?
  • Who could help you?
  • What has worked for you in the past?


Will Questions
Here is where you help clients turn ideas into action. Work with clients to identify concrete action steps with high client motivation and buy-in.

  • Which option has the highest likelihood of success?
  • What steps will you take toward your goal this week?
  • On a scale of 1-10, how likely is it that you will follow through?
  • What obstacles do you need to address to accomplish your goals?

The GROW Model is an easy, effective model you can use when coaching clients toward concrete goals.
What coaching models do you use in your practice?

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